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April flooding causes millions in damages to car lot

Rainbow International® of Etowah County provides cleanup services 


VESTAVIA, Ala. (May 15, 2014) – Rainbow International of Etowah County provided cleanup assistance to a Vestavia, Ala., car lot after a mid-April flood caused 1.8 million dollars in damages.

Floodwaters swept cars into the nearby creek and some of the vehicles were piled on top of one- another. The flooding, which occurred in the early morning hours, damaged every car on the Hollywood Imports car lot and damaged the sales building.

The floodwaters allowed mud to flow into the lot and sales building. Cleanup of the building required demolition, removal and structural drying.

Rainbow International of Etowah County had to use skid steers and power washers to remove mud from the parking lot after the water had receded.

“There was mud two-feet high in the parking lot in some places,” said Nathan Ellis, owner of Rainbow International of Etowah. “The parking lot was a large project by itself. We still had to deal with the damages to the sales building which required a lot of attention.”

The sales building had to be cleaned of mud, and professionally dried to prevent any mold from growing. More than $200,000 worth of content inside the building was damaged.

“We had papers and other business and office materials that were damaged during the flooding,” said Molly Fielding, vice president of marketing for Hollywood Imports. “It took a little while to get everything sorted and we have started to restock our inventory.”

The car lot suffered a one-month loss of revenue, and over $420,000 in damages, not including vehicle loss.

Hollywood Imports held a grand re-opening of its business during the first part of May.

About Rainbow International®:

Established in 1981, Rainbow International is a global franchise organization providing residential and commercial restoration and cleaning services. Recognized by Entrepreneur magazine among its “Franchise 500,” Rainbow International franchisees offer a broad range of damage restoration services (ranging from water, smoke and fire damage to carpet and upholstery cleaning and deodorization) to more than 400 locations worldwide. The new Rapid Structural Drying Network of Rainbow International has established a network of elite water loss mitigation franchises across the United States. Rainbow International is a subsidiary of The Dwyer Group, Inc., family of service franchises. For further information or to find the location nearest you, visit

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